THE SCIENCE OF BUILDING WINNING MAJORITIES
WITH STORytelling

A new guide, rooted in the science of the mind, helps progressive causes and campaigns create the most effective, persuasive communications possible.

By Kirk Cheyfitz, Gretchen Barton & James Forr

"The Science of Winning with Stories” is a brief set of tips to help progressive causes and candidates create the most effective, persuasive communications possible. It leverages advances and scientific findings in an array of disciplines: neuroscience, psychology, narrative theory, artificial intelligence and more.

The guide identifies “the three essential themes for progressive stories that win: Agency, Urgency, Community.” We wrote this Medium post to explain more about each of the three.

The guide is a collaboration among Kirk Cheyfitz/Political Narrative, Gretchen Barton of Worthy Strategy Group, the audience research and behavioral science consulting group, and James Forr of Olson Zaltman Associates, the insight and research consultancy that has pioneered the use of brain science to fully understand how an audience thinks and feels and how to use these insights to influence how people perceive products, issues, candidates, ideas.

To see lots of real world examples of the stories we’re talking about, see “The Storyteller’s Guide to Changing Our World,” from Culture Surge, co-written by kirk and Erin Potts, a leading consultant on cultural organizing.

TO VIEW/DOWNLOAD A PDF OF RELEVANT READINGS ABOUT ADVANCES IN THE SCIENCE OF THE MIND AND HOW STORIES WORK TO ENGAGE AND PERSUADE, CLICK HERE.